Design & Marketing for the Holiday Season – Tip #8

Allow Shoppers to Narrow Their Search

Giving the customer advanced search features will help them to make a purchase more quickly and easily

This is my last tip for your holiday marketing plans. Creating a custom sort feature can help your customers narrow down their search into a price range and category that is customized to them. Another way to do this is by doing a “sort by price” feature within the category. For example, if you sell guitars and accessories and someone clicks on acoustic guitars… they can range anywhere from $150 – thousands of dollars. Once they are in the section if you give them the option to sort the items by price, they wont have to scroll through possibly dozens of pages to find something in the price range they are looking for. And by using that feature they are less likely to miss items for sale from tunnel vision of scanning so many items that are irrelevant.

That’s all I have for this year. I wish you all the best of luck and success this holiday season. Remember these tips to help prepare your store for the holidays and make the most out of this busy online shopping season.

Amy Fedele
Creative Director
BullzeyeDesign.com