Design & Marketing for the Holiday Season – Tip #7

Provide Timelines for Key Dates (Make it look Festive!)

Timelines are very helpful to your customers buying for a specific holiday. This gives them the peace of mind in knowing that their recipient is going to get the gift ON or BEFORE the holiday. Nothing is worse than sending a gift to a loved one and expecting them to get it by Christmas, only to find out later that the shipping was delayed because of the holiday rush and Aunt Mary didn’t get her personalized Christmas Ornament until after she already took her tree down for the year.

By offering this information to your customers on the item page of the site, you can help convert sales. Especially use this if you are offering a custom service such as embroidery or engraving. Send out a newsletter email to your customers letting them know that if they want to order a custom gift for someone to make sure they order it by a certain date to ensure delivery for the holiday. Your customers will thank you for the heads up.