Design & Marketing for the Holiday Season – Tip #6

Offer Gift Wrapping – Give a Sneak Peak of What the Wrapping Will Look Like

Offering gift wrap is a great way to make your store a “one-stop shop”. This is especially true if your site has the option of wish lists and gift registrys for weddings, showers, birthdays, etc.

Personally, when I buy gifts online I like to order the gift wrapping and the gift message and ship it directly to the person. A lot of people buy gifts for their friends, family and loved ones online because they may not live closeby, so offering the wrapping and gift messages right along with the purchase saves them from having to double-ship the item to their gift recipient. The extra $4.00 charge may be worth it for a lot of your customers in lieu of paying twice the amount of shipping fees and having to deal with the hassle of reshipment.