Design & Marketing for the Holiday Season – Tip #5
September 20, 2008
Allow people to buy gift cards, display them visually, and design them so that you would buy them for someone…
Let people choose between an online and physical gift certificates
Making the gift cards look nice is a major plus, especially because of the nature of the card – A GIFT. You wouldn’t want to hand grandma a slip of receipt paper for Christmas… you’d want to make it look more special than that. This also yields true for online gift cards. Sometimes (depending on your target audience) it’s helpful to provide the option of a physical gift card that you can mail to the customer (which can be used for both in-store shopping and/or online shopping). Handing someone a nice gift card is a lot more personal than shooting them an email with a coupon code number. Which would you prefer?
Entry Filed under: articles, marketing, seasonal marketing. Tags: design, design (web), e-commerce, ecommerce, holiday, marketing.
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