Design & Marketing for the Holiday Season – Tip #3
September 18, 2008
Use a Special “Gift” or “Holiday” Navigation
Use Graphics to Carry the theme to special sections
(you can achieve this by creating a small header image using the same colors, style, etc to let your customers know where they are in your site).
A gift navigation is a great way to “look prepared” for the holidays. Separate your store items into gift areas. If it’s a men’s store, perhaps divide the gift sections into types of clothing (ties, hats, sweaters) or even sorting gifts by PRICE is very helpful (EX: “Our Favorite Gifts under $50!).
Entry Filed under: articles, marketing, seasonal marketing. Tags: design, design (web), e-commerce, ecommerce, holiday, marketing.
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